VisitEngland is launching a £1 million domestic marketing campaign to drive spring breaks to seaside destinations along England’s North West coast.
The campaign, titled All on England’s North West Coast, shines a spotlight on coastal destinations, visitor attractions, experiences and accommodation providers to rebuild demand for domestic holidays.
Andrew Stokes, Director at VisitEngland, said:
“Whether you are looking to connect with nature or revisit childhood memories, England’s North West coast has it all, with fantastic stories to tell and wonderful experiences and products for everyone to enjoy.
“From restorative retreats to dune walks and forest trails and from theme parks and fish and chips on the pier to quirky museums and hidden art, there truly is a magical break for everyone.”
Southport, Wirral and Liverpool City Region set for tourism boost
The campaign will highlight Southport’s coastal attractions and year-round events programme, including a specially curated calendar of free cultural events.
The beaches and coastal landscapes of Wirral will also be promoted as the ideal seaside escape for families.
Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership, said:
“Spring offers a fresh chance to get outdoors and explore the breathtaking coastline of the Liverpool City Region.
“This campaign puts the spotlight on the landscapes, experiences and coastal businesses that make our destination so special.
“From New Brighton and West Kirby on the Wirral to Crosby Beach, the dunes of Formby and the classic appeal of Southport, this campaign not only celebrates these stunning destinations, but also the vital economic boost that increased visitor numbers bring to our local businesses and communities.”
Marion Atkinson, Leader of Sefton Council, added:
“Tourism is a massive part of Sefton’s economy and each year we welcome millions of people to our beautiful borough to enjoy its many sights and sounds.
“From our world-famous Southport Air Show to the iconic Iron Men, Sefton is a borough that has it all, and I am delighted that VisitEngland are highlighting our stunning coastline.”
Olympian to provide content for VisitEngland campaign
Research from VisitEngland shows coastal destinations have seen visitor numbers fall by 1% year on year.
The organisation says converting just 10% of spending on overseas holidays into domestic trips could deliver an £8 billion annual boost to the economy.
The digital campaign will run across social media channels, including Instagram and Facebook, alongside content on Tripadvisor and partner platforms.
Olympian Greg Rutherford will also create content from visits to the region and feature in radio advertising.
VisitEngland is working with TripAdvisor, Marketing Lancashire, Liverpool City Region Destination Partnership and Cumbria Tourism.
